Have you heard about SEO before? Do you have the sensation that it's following you around? Don't worry, you're not alone! SEO services appear to be an inevitable topic in the digital marketing realm.
It must be because 61% of B2B marketers state that SEO generates more leads than any other marketing initiative. Or the fact that 86% of consumers skip paid ads and go straight to the organic results.
SEO Basics
SEO is a digital marketing strategy that aims to successfully rank your website in search engines, resulting in more organic traffic. Remember the golden rule – the higher your website lists, the more views it gets. Consequently, achieving better visibility means attracting more new and exciting customers to your business.
Three Key Components of SEO
- Technical Optimization: The process of website configuration that serves to improve SEO that is unrelated to the content itself. It involves improving technical aspects such as load speed or metadata.
- On-Page Optimization: The process of configuring content on the website in order to improve SEO. Content should always be relevant and provide a positive user experience.
- Off-Page Optimization: Involves the configuration of data outside the website itself. It serves to establish the site's reputation by building connections with other websites, usually using backlinks.
Search Engine Mechanisms
According to statistics, 93% of all web traffic is conducted via search engines. Search Engine mechanisms are algorithm-driven and respond to users' queries by tracking web pages that will respond best to the relevant keywords.
The three important activities within the search engine mechanism are: Crawling (discovering new content), Indexing (evaluating and storing content), and Ranking (determining where content appears in search results).