[Go] Local with SEO

Winning marketing strategies rely on customer behaviour. In the digital era, the focus has shifted from analog to digital and people often rely on their smartphones to find what they seek. In fact, a staggering 46% of Google searches are focused on local businesses, according to WebFX stats. What does this mean for your business? It means that local SEO is the winning strategy. It’s important to find your business community and give them a platform.

Local SEO is a vital subcategory of SEO best practices. When done correctly, it can help you rank higher in search engine results pages (SERPs), and attract more customers from your local area. At GWM SEO Sydney, local SEO management is what we do best. Let’s talk details! 

Local SEO Algorithms 

We already know that SEO influences website relevancy, prominency and SERP ranking. It is a well-established strategy that helps increase organic visits. But what about local SEO management? 

After years of researching curious clicks, Google realized that customers often seek certain types of businesses from their nearby surroundings. This activity increased reciprocally with cellphone usage. That’s why Google algorithms decided to include the proximity factor when responding to queries with or without local intents. In other words, it considers the user’s location when in need of a service or business.

Optimizing the website for local SEO allows businesses to appear within organic search results, but also map pack results on Google, and other location-based searches.

Local SEO for Businesses

Now that you understand the foundations of SEO algorithms, you can focus on factors that will improve your site’s online signature in the local search environment. As a consequence, your business will appear higher on the search results page, leading more prospective consumers your way.

There are a number of things you can do to improve your local SEO (spoiler alert: keeping up with constant SEO updates is a part of the plan):

Share your Position with Algorithms

Optimize your website for local search. This should be the first thing on your to-do list. Use local keywords in your titles, descriptions, and anchor text, and make sure your site is mobile-friendly. Next, include your city and state in your website’s title tags and meta descriptions. This will push the algorithms to consider your location when crawling the website.

Claim your Google My Business listing

Make sure you leverage all the free tools Google has to give. You can start by creating your profile on the Google My Business website. Add all your relevant information, including location, contact and photos of your business. This will allow you to connect with your clients on a more personal level while clambering to the top of the local listings.

Create Location-based Content

Just like you would do for regular SEO purposes, but make it local-based. For example, create informative blog posts about your city or state that include relevant keywords and phrases. Include topics that are trending in the area. Enrich your content with links that include local domains. 

Engage in Local Outreach and Marketing

Get involved with the local community. Sponsor events, post blog articles about local businesses and get involved with local social media groups. Your site will be optimized for best ranking, but will also appeal to your local community. 2 in 1!

Why do You need Local Optimization?

When customers need a right-away service, they will Google it! Most people use the Internet to find local services, and if your business isn’t showing up in the search engine results, you are losing out on potential customers. Besides, optimizing your business for local search will provide you with new opportunities to show off! Take a look at these interesting stats from this year (2022) research:

  • 97% of users perform an online research to find local business
  • 70% of consumers will pay a visit to a store that provides online information
  • 78% of local mobile searches result in an offline purchase
  • “Near me” mobile searches increased by 136% in 2021

Whether your business is big or small, brick-and-mortar or online, Local SEO will render leads more relevant and strengthen local community connections. Besides, Local SEO provides so many easy-to-use and free-of-charge tools. What have you got to lose?

It’s essential for businesses to focus on their local SEO in order to get found by potential customers in their area. Ranking high in Google Maps and Google Local is crucial for businesses wanting to compete in today’s market, as more and more people are using their smartphones to search for products and services close to them. 

This is another beneficial SEO tactic your business has been waiting for. Contact GWM SEO Sydney for the best local SEO services in town. We guarantee your neighbours will talk about it!

GWM’S DIGITAL MARKETING PRODUCTS

Rank Checker Chrome Extension by GWM

Download this FREE Google Chrome Extension to instantly check your Google Rankings for different keywords. Developed by GWM. Download For Free

Winning the Digital Game by GWM

Get a copy of our book “Winning the Digital Game”. In this book, we explain how you can win the Digital marketing game by using SMART and sustainable Digital Marketing practices.

SUCCESS STORIES

We are veterans of many SEO companies in the past and nothing can compare to either the customer service or, more importantly, the results gained from GWM.
RUPERT M VELASCO

CEO, photoboothme.com.au

There are a million things I could say about GWM. They have a very strong understanding of best current SEO practices with a genuine passion for you to succeed.

BEN KIERATH

CEO, True Protein

The talented people at GWM Ranked our website on Page 1 of Google for our main keywords such as ‘Corporate Training’ in only two months.

SCOTT EPP

Executive Manager, Breakthrough

A professional, hard working and compassionate team. I highly recommend GWM to all small and medium sized businesses.

REZ HAREMI

CEO, Essential Need

SOME OF OUR ACCOLADES

moz-min
Marketing-Com-Au-Logo-min
WordPress_logo
17d7797-min
Business
majestic
entrepreneur
semrush_logo_2_1000
Long-Tail
huffingtonpost
ahrefs_logo
Zapier_logo
FREE Strategy Session