[Go] Local with SEO
Let your brand leverage local search traffic to generate quality leads. Through our Local SEO Services, we ensure maximum conversion levels amongst all local advertising channels.
Efficiently boosting your business’s online presence and promoting its visibility on location-based searches can sometimes be difficult. But with a local SEO company like GWM, you can get more visibility for your business and create a proper growth-oriented SEO strategy. Our local SEO services work to promote all your business locations. Even if you operate in fewer locations, we make sure that they count. We analyze your competitors while also looking at local listings. Our SEO services in Sydney ensure higher conversions and brand visibility.
Winning marketing strategies rely on customer behaviour. In the digital era, the focus has shifted from analog to digital and people often rely on their smartphones to find what they seek. In fact, a staggering 46% of Google searches are focused on local businesses, according to WebFX stats. What does this mean for your business? It means that local SEO is the winning strategy. It’s important to find your business community and give them a platform.
Local SEO is a vital subcategory of SEO best practices. When done correctly, it can help you rank higher in search engine results pages (SERPs), and attract more customers from your local area. At GWM SEO Sydney, local SEO management is what we do best. We offer conversion-driven local SEO services to ensure your business ranks high in SEO local search queries and achieves revenue growth. Let’s talk details!
Local SEO Algorithms
We already know that SEO influences website relevancy, prominence and SERP ranking. It is a well-established strategy that helps increase organic visits. But what about local SEO management?
After years of researching curious clicks, Google realized that customers often seek certain types of businesses from their nearby surroundings. This activity increased reciprocally with cellphone usage. That’s why Google algorithms decided to include the proximity factor when responding to queries with or without local intents. In other words, it considers the user’s location when in need of a service or business.
Optimizing the website for local SEO allows businesses to appear within organic search results, but also map pack results on Google, and other location-based searches. To compete within your service locations, understanding what is local search optimization and how to do local SEO is critical. Begin your local search optimization now and position your brand in front of your ideal audience segments.
Local SEO for Businesses
Now that you understand the foundations of SEO algorithms, you can focus on factors that will improve your site’s online signature in the local search environment. As a consequence, your business will appear higher on the search results page, leading more prospective consumers your way.
There are a number of things you can do to improve your local SEO (spoiler alert: keeping up with constant SEO updates is a part of the plan):
Share your Position with Algorithms
Optimize your website for local search. This should be the first thing on your to-do list. Use local keywords in your titles, descriptions, and anchor text, and make sure your site is mobile-friendly. Next, include your city and state in your website’s title tags and meta descriptions. This will push the algorithms to consider your location when crawling the website.
Claim your Google My Business listing
Make sure you leverage all the free tools Google has to give. You can start by creating your profile on the Google My Business website. Add all your relevant information, including location, contact and photos of your business. This will allow you to connect with your clients on a more personal level while clambering to the top of the local listings. Local business SEO services, such as Google My Business optimization service, complement your lead generation efforts by increasing your brand awareness and driving organic traffic to your website. The more people in your community can see your website, the higher your chances of acquiring clicks and converting them into potential clients.
Create Location-based Content
Just like you would do for regular SEO purposes, but make it local-based. For example, create informative blog posts about your city or state that include relevant keywords and phrases. Include topics that are trending in the area. Enrich your content with links that include local domains.
Engage in Local Outreach and Marketing
Get involved with the local community. Sponsor events, post blog articles about local businesses and get involved with local social media groups. Your site will be optimized for the best ranking, but will also appeal to your local community. 2 in 1!
Why do You need Local Optimization?
When customers need a right-away service, they will Google it! Most people use the Internet to find local services, and if your business isn’t showing up in the search engine results, you are losing out on potential customers. Besides, optimizing your business for local search will provide you with new opportunities to show off! Take a look at these interesting stats from this year’s (2022) research:
- 97% of users perform online research to find local business
- 70% of consumers will pay a visit to a store that provides online information
- 78% of local mobile searches result in an offline purchase
- “Near me” mobile searches increased by 136% in 2021
Whether your business is big or small, brick-and-mortar or online, Local SEO will render leads more relevant and strengthen local community connections. Besides, Local SEO provides so many easy-to-use and free-of-charge tools. What have you got to lose?
It’s essential for businesses to focus on their local SEO in order to get found by potential customers in their area. Ranking high in Google Maps and Google Local is crucial for businesses wanting to compete in today’s market, as more and more people are using their smartphones to search for products and services close to them.
This is another beneficial SEO tactic your business has been waiting for. Contact GWM SEO Sydney for the best local SEO services in town. We guarantee your neighbours will talk about it!
Do you wish to grow your local business? If yes, let GWM make your business visible to users online. As a Local SEO Company, we offer you services that help generate conversions. Contact GWM SEO Sydney for the best local SEO services in town. We guarantee your neighbours will talk about it!
GWM’S DIGITAL MARKETING PRODUCTS
Winning the Digital Game by GWM
Get a copy of our book “Winning the Digital Game”. In this book, we explain how you can win the Digital marketing game by using SMART and sustainable Digital Marketing practices.
There are a million things I could say about GWM. They have a very strong understanding of best current SEO practices with a genuine passion for you to succeed.
The talented people at GWM Ranked our website on Page 1 of Google for our main keywords such as ‘Corporate Training’ in only two months.
A professional, hard working and compassionate team. I highly recommend GWM to all small and medium sized businesses.