SEO for Healthcare
With health information being the most searched topic on the web, medical SEO services are no longer a luxury, but a necessity.
Medical SEO is a term used to describe search engine optimization (SEO) services provided to healthcare businesses, such as medical practices and clinics. Also called healthcare SEO, medical SEO is used to help people find healthcare businesses on Google and other search engines.
Why You Need Healthcare SEO Services
Just imagine your appointment calendar filling up with no marketing effort on your part. Impossible? Not with Green Web Marketing SEO experts. Starting as a small, Sydney SEO agency, our rich knowledge and experience made us global digital marketing experts in no time. Over the years, we have worked on expanding our list of SEO services and today our team is ready to tackle any medical SEO challenge that comes its way.
As you’re reading this, your patients are looking up symptoms, treatments and doctors online. For your practice to appear in that first spot in search results, you’re advised to employ reliable medical SEO services that will help you get there with ease. Green Web Marketing professionals will design a digital strategy that will help you dominate your competition for every condition and treatment you specialise in.
Whether your content is targeting healthcare professionals, or you’re trying to acquire new patients, the same guidelines around expertise, authority and trustworthiness apply. All of our content is expertly written and medically accurate before we send it through a comprehensive process of search engine optimisation.
Medical SEO Services Sydney
Our highly-experienced SEO services team has a proven track record of helping our clients rank much higher in various search engines. This is due to both our SEO expertise and extensive knowledge of the healthcare industry.
We’ll recommend the type of content that should be published on your website in order to establish yourself as a trusted source of health information. Gradually, you’ll build a solid base of readers who will eventually become your patients.
Our medical SEO marketing is built on a deep understanding of both the fundamentals of SEO and medical content creation. Strong, engaging medical content is important because it creates a better user experience making it more likely for leads to convert to patients.
When your site is not getting the traffic it should, and you are not seeing conversions, let the marketing professionals at Green Web Marketing give your site a big boost with powerful medical SEO tactics, which effectively work to increase the presence of your site organically. We start from the ground and build up, developing a medical SEO strategy based on your brand identity, your corporate objectives, and your current strengths and your competitors’ weaknesses. Our strategies will identify where you can grow to help you reach your goals.
Expert SEO for Healthcare Services
We guide you through a structured SEO process designed to maximize results and ROI, including:
- Discovery & Research – defining your campaign goals and assessing the level of competition, site structure, strategic key terms and baseline performance.
- Implementation – optimization of site pages and application of professional best practices for SEO.
- Analysis – Monitoring and reporting of site performance, along with informed recommendations and ROI assessment.
Healthcare keyword research prioritizes traffic quality rather than volume. Organic search performance takes time. If you’re going to invest resources into improving your website’s search rankings, you need to be confident that the search topics you’re targeting are the most valuable areas to invest in for your business.
- Research and implement keywords related to your product or service.
- Prioritize keywords related to relevant health conditions.
- Optimize for drug-taking reminder keywords.
Websites with a high domain authority are most likely to rank highly on the SERPs. By building the authority of your domain as a whole, and targeting key pages that need to rank in competitive search areas, we ensure that your content has the credibility that it deserves. To build authority we have a number of tried and tested techniques from outreach and link building to authorship and schema markup. We have a network of relationships built and maintained over years of medical search engine optimisation experience that we can lean on to help accelerate your domain authority.
- Generate reviews on Google and other relevant review sites.
- Earn backlinks from health websites, podcasts and blogs.
- Develop content in partnership with reputable health organizations.
Valuable content should draw in organic traffic by answering searchers’ queries. Content underpins the success of every digital marketing channel. We utilise an extensive range of healthcare writers that are experts in combining medically accurate content with either patient-friendly language, or the technical proficiency appreciated by healthcare professionals. This content is then parsed through our healthcare specialist SEO team who are adept at the subtle art of reconfiguring complicated copy into a finished article, primed for maximum organic search visibility.
- Build an FAQ around health-related questions and concerns.
- Publish articles on the conditions supported by your product/service.
- Develop educational pieces related to payments and health insurance.
Rank amongst competitors in your area and generate more foot traffic. Earning top search rankings is not just the content you produce, but (amongst many other things) it’s also how fast your website is, how understandable is it for a search engine, and how accessible it is for all users. To ensure that your website is as technically brilliant as it can be, we have a specialist team of full-stack developers, designers and technical SEO experts to ensure that your website is not only not holding your content back, but actively contributing to the success of your organic search campaigns.
- Develop pages targeting local keywords.
- Launch, optimize, and build citations for Google My Business listings.
Finally, Green Web Marketing will regularly track and record the progress, informing you in detail. We also provide our every client with a user-friendly dashboard that will help you stay on track in real-time. Don’t hesitate any longer, get in touch with Green Web Marketing now and let us to introduce you to the perks of SEO for physicians.
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