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SEO is a complex and ever-evolving field, and enterprise SEO is no exception. Just on a larger scale. Enterprise SEO is the process of optimizing a website for a large organization, such as a company or government agency. It requires a different set of strategies and tactics than those used for smaller businesses or individual websites.
Enterprise SEO is becoming increasingly important as more and more businesses move online. It can be a complex and expensive process, but it is well worth the investment. By optimizing their websites for search engines, businesses can improve their visibility and attract more customers. SEO also has the potential to improve the click-through rate (CTR) of websites, as well as their conversion rate and overall revenue. Sounds like something your big business really craves, doesn’t it?
Go Big or Go Home
When we talk about Enterprise SEO, there are two aspects we should consider. On the one hand, the argument goes that corporate SEO is all about working with massive sites, which often have hundreds of thousands to millions of pages. However, enterprise SEO is also about dealing with large firms that have complicated procedures, a large number of stakeholders, and a considerable amount of income.
One way or the other, Enterprise SEO should be approached differently than regular SEO. On a larger scale that is. Let’s take a look at a few examples:
Off to a Good Start
Start your SEO journey with an audit! An enterprise SEO website audit is a comprehensive analysis of all the factors that influence your website’s visibility and organic search traffic. It is a detailed examination of your website’s architecture, on-page optimization, link profile, and competitor analysis. The goal of an enterprise SEO website audit is to identify potential areas of improvement and develop a better strategy to improve your overall website’s performance.
This is especially important for big businesses since they involve many stakeholders that need to be synced up and approve all the upcoming changes. It is a great time-saver and particularly beneficial for big business efficiency.
Enterprise Content Strategy
The second step is to create high-quality content. Good SEO content is original, interesting, and useful. It provides value to the reader and helps them solve a problem. Additionally, it works both ways – improving your site’s crawlability and retaining your audience by providing them something to engage with. Now multiply that by 100!
Creating content for big enterprises involves many pages, sometimes even hundreds. For this reason, you would need to form a big-enough team that will be able to cope with such a vast amount of content.
Oftentimes, big websites contain duplicate, outdated and unnecessary content that needs reviewing. This can have a negative influence on search engine optimization. Maintaining high-quality content on a website is just as challenging as creating fresh pieces for your pages. Keep that in mind.
There are a few different ways to approach enterprise SEO keyword strategy. One way is to target competitive terms or keywords, which are high-traffic and high-conversion keywords. Another way is to target long-tail keywords, which are more specific and have lower traffic and conversion rates.
Competitive keywords are generally more difficult to rank for, but they also have a higher potential return on investment. Long-tail keywords are less competitive for that matter, but they typically don’t generate as much traffic. It’s important to consider both types of keywords when developing an enterprise SEO strategy.
However, big businesses have a sort of advantage while targeting competitive keywords. This is due to the high domain authority of many big business websites. Being a well-known brand seems to be a winning strategy for the keyword game. Don’t forget to leverage this opportunity!
A good link building strategy is essential for any SEO campaign, especially for enterprise SEO where you need to take it up a notch to stand out in the crowd of ambitious competitors. The right links come from qualified and trustworthy websites, that can reference your URL address within their content, and send more valuable visitors your way.
A good link building strategy includes creating top-quality content yourself (on a big scale) that other websites will want to quote. However, as a big business, it is highly likely that someone already mentioned your brand’s name without actually linking to your website. Bingo! This is a great opportunity for you to reach out and request a proper mention for your humble contribution and “steal” a valuable backlink for your SEO’s sake.
Scale Up Your Enterprise SEO Management
Enterprise SEO is an intricate and ever-changing field. It can be difficult to keep up with the latest trends and changes. On the other side, it is also a skill you absolutely need to embrace, to keep your big business running and ready to face the competitive digital market.
If you are looking to improve your website’s SEO and want to speak to an expert, contact GWM SEO Sydney! We can help you achieve the ranking you desire and grow your business even bigger!
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