How does SEO work?

How does SEO work?

Although critical for industries that rely heavily on attracting customers over the internet, Search Engine Optimization is a widely misunderstood process that professionals can have a lot of difficulty with, let alone business owners who come from a distinctly...
How Important is Local SEO?

How Important is Local SEO?

The old saying goes that all politics are local politics, but that can also be said about Search Engine Optimisation. Bluntly, if you don’t get the local SEO right, you aren’t going to get any of the SEO right. Local SEO, for those new to the idea, is simply ensuring...
The Importance of keywords in SEO Searches

The Importance of keywords in SEO Searches

For years, search engines used keywords as the most important part of searches. Prior to the increasingly sophisticated algorithm use by major search engines, keyword matching was the only factor in searches. As Google began dominating the search engine world, the...

How will SEO change in 2023? During 2016, Google’s algorithm has been continuously updated. The changes that it has been going through are still being absorbed by SEO experts, but one area seems to be catching a lot of attention. As Google’s algorithm shifts, other...
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